Who we are
Unsportsmanlike Content is the sports-focused creative division of BGDG — built for teams, brands, athletes, and organizations who want content that moves fast, hits hard, and makes an impression.
We blend documentary-style storytelling with high-energy sports aesthetics, delivering videos that feel authentic, emotional, and unforgettable. Whether it's capturing the electricity of game day, telling an athlete’s personal story, or creating social-ready hype content, we produce visuals that punch above their weight and get fans talking.
With years of experience creating impactful media for campaigns, brands, and public figures, we bring the same creativity, intensity, and attention to detail to the world of sports. Our team handles everything from concept to final edit — turning raw moments into premium content built to win the algorithm and the audience.
If you want safe, predictable creative… you'll have to look somewhere else.
If you want something that feels like a highlight and hits like a rivalry, welcome to Unsportsmanlike Content.
Meet the Team
brandon guichard
Founder
An award-winning New Orleans–based filmmaker with deep roots in sports and political and commercial media, he’s built a reputation for bold visuals and fast-paced creative instincts. Brandon’s work focuses on authenticity, emotion, and the kind of hype that gets fans talking. He leads a sharp, dedicated team delivering content that refuses to play it safe.
jimi covert
founder
A lighting designer known for crafting dynamic, visually striking work across film, television, and digital media. With experience at the highest level — including major projects for networks like FOX and Netflix — he brings precision, creativity, and a cinematic touch to every frame. Jimi’s expertise spans from fast-paced editorial to sophisticated lighting environments that elevate stories and performances. His commitment to detail and visual excellence makes him an essential force behind Unsportsmanlike Content’s bold, high-impact style.
Contact us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!